Why we participate in the 54th China (Shanghai) International Furniture Fair

This exhibition has the following characteristics

1. Scale of the exhibition:

- Exhibition area: The total exhibition area is 300,000 square meters.

- Exhibitors: More than 1,300 exhibitors gathered.

2. Positioning and theme of the exhibition:

- Positioning: Build a "preferred platform for Chinese home design".

- Theme: "Empowering Design, Driving Both Internally and Externally".

- Export Zone: We have created export brand zones for office furniture, outdoor furniture, two-room furniture, sofas, etc., to help domestic home furnishing brands go global.In terms of attracting foreign investment, we will open up a special area for business matching between overseas buyers, build a resource pool of overseas buyers, and create a global buyer express plan;In terms of brand going global, a special cross-border e-commerce zone has been set up to gather well-known cross-border platforms at home and abroad, providing upstream and downstream full-process docking services for foreign trade enterprises.

3.Sub-exhibitions held concurrently:

Five sub-exhibitions were held concurrently, including ciff Shanghai WMF International Woodworking Exhibition, ciff Shanghai Soft Furniture Technology Exhibition, ciff Shanghai Commercial Office Space Exhibition, ciff Shanghai Urban Outdoor Exhibition, and ciff Shanghai Trendy Life Aesthetics Exhibition, focusing on diverse segments and opening up diverse lifestyles.

4. Audience situation:

A total of 89,433 professional visitors attended the exhibition, including 78,947 domestic visitors and 10,486 overseas visitors.Under the background of current home furnishing enterprises going global, the number of overseas visitors increased by 18.31% year on year.